Census Region
— stores · Jun 2001 – Dec 2006
Monthly Category Volume
Units · Stacked
Total category
Campbell's
Progresso
Demand peaks in winter across every region. Summer is the category's trough.
Seasonality of Pricing
Volume-weighted avg · USD
Progresso raises prices into the summer trough — Campbell's is nearly flat.
Good & Bad Markets for Progresso
Stores classified · 30% share cutoff
Good · ≥30%
Ok · 20–30%
Bad · <20%
Seasonality of Market Shares
Share of total · %
Progresso's share collapses precisely when Campbell's expands — summer-quarter retreat.